The International Male catalog reached gay and straight customers alike as it redefined images of masculinity in American culture. ALL MAN: The International Male Story journeys across three decades of the catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. It’s founder Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree, and trend-setting.

This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look and how the world would look at them. This is their story—a modern day fairy tale about a dream that really did come true.

*You MUST be in Ontario to view digital screenings.